Pekin duck focus: the webinar that launched our new brand identity

On 17 September, many of you were able to connect to our “Pekin Duck focus” webinar to share Grimaud Frères’ latest international news. The month of September 2020 was marked by the launch of our new identity. With our new baseline «Caring for Life» is our commitment to contribute to the sustainability of livestock farming is based on 5 pillars.

CARING FOR OUR CUSTOMERS & PARTNERS
– Continuous progress to serve technical and economic performance
– Innovative and tailor-made services
– Technical support

CARING FOR OUR TEAMS
– The best experts at your service
– Access to the latest technologies
Positive management and well-being at work

CARING FOR PEOPLE
– Better access to food safety
– A more ethical food production
– More quality, more diversity

CARING FOR THE ANIMAL
– Better natural defenses, less antibiotics
– No. 1 worldwide in animal welfare innovations
– The sanitary quality commitment

CARING FOR THE PLANET
– Improving food efficiency and preserving natural resources
– Latest technologies for positive and innovative agriculture
– Supporting and contributing to sustainable livestock farming

DISCOVER OUR NEW IDENTITY:

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