Since 2021, Grimaud Frères has chosen to alternate every other year between its usual presence at the Space trade show and the organization of digital events the following year. This strategy enables Grimaud Frères to develop a new approach using different and innovative tools.
On Tuesday September 19, Grimaud Frères held two different live video events, one for the French market and the other for international markets, streamed on the Groupe Grimaud YouTube channel.
For the international live, we were privileged to hear testimonials from a customer in Canada and a sales agent in Bangladesh about our Pékin STAR 53 strain and the remarkable evolution of our products.
For the French side, the presidents and directors of our Cifog interprofessions (fattened duck – mulard sector) took part in our live event to share the current challenges and outlook for their sectors. They also commented on the advances presented by Grimaud Frères concerning hatchery treatments and the launch of sexing in the egg, with testimonials from breeders who have received the first ovosexed mulard and Barbary ducklings. The launch of influenza vaccination in ducks was also discussed.
Both Lives can be found at the following links: